RM77.90
by Dorie Clark
Engaging, practical, and immediately useful for any business and its messengers on how to talk about their business and connect with their customers.The vast majority of word of mouth happens offline, in everyday conversations. In The Science of Customer Connections, Karrh offers simple concepts plus practical guidance for individual professionals, teams, and complex organizations to be part of those conversations in ways that grow their business.With clear language and a sense of humor, Karrh guides readers step by step to create A message that is memorable, interesting to buyers, and built to shareA growing set of messengers who include your story in their everyday conversationsManagement habits that build consistency and scale