Who We Are

We are one of the largest and leading supplier in reference books throughout East and West Malaysia.

Our primary business and service is to provide books and educational supplies to government institutions, private sectors and universities throughout Malaysia.

Vision Statement


To be a reputable company that provides quality product and services for our customers efficiently and in a timely manner.


Ashe Enterprise Sdn. Bhd., formerly known as Ashe Enterprise was established in 1999. The company was upgraded from Enterprise to Sdn. Bhd. in year 2003 due to the expansion of our business and services to our customers.

Ashe Enterprise Sdn. Bhd. is currently owned by both Samsidar binti Hj. Ismail as the Managing Director (MD) and Noryanti binti Basirudin as the Executive Director (ED) for the company.

We are well experience in dealing with marketing and supplying of books with local and international publishers. AE Sdn. Bhd. MD also had 30 years vast experience in our core business matters and ED had 3 years experience in banking industry and 17 years in books industry.

We are registered company with Kementerian Kewangan for local and international book supplier. Our registration no. is 357-02031916.