The Expansion Sale (PB)
RM132.00
ISBN: 9781260462753
Format: Paperback
Total Pages: 256
By: Erik Peterson
Publisher: McGraw-Hill Education
Publication Year: 2020
Weight (kg): 0.45
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Proven customer engagement approaches for winning in the most important moments driving profitability and growth-customer retention and expansionIndustry analysts report that up 70- 80% of business growth comes from existing customers.So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions?