RM165.00
by Jack Phillips
Out of stock
ISBN: 9781260460421Format: HardbackTotal Pages: 776By: O'MearaPublisher: Lippincott Williams and WilkinsPublication Year: 2019Weight (kg): 1.88---------------Marketing is all about understanding and serving your customers’ needs–but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before.