RM40.90
by Yusniza Kamarulzaman
Out of stock
ISBN: 9789834722531Format: PaperbackTotal Pages: 284By: Yusniza KamarulzamanPublisher: Oxford FajarPublication Year: 2017Weight (kg): 0.85---------------This book summarizes key concepts and practices of marketing in hospitality and tourism. It combines the two closely related fields into one guide with equal focus. This reliable resource provides a clear exposition of all the main topics in marketing for hospitality and tourism courses, covering the overview of marketing in hospitality and tourism, service characteristics, marketing information system, marketing research, understanding consumers and organizational behaviour, and segmentation.