ORS Retailing (PB)
RM40.90
ISBN: 9789834719999
Format: Paperback
Total Pages: By: Lennora Putit et al.
Publisher: Oxford Fajar
Publication Year: 2017
Weight (kg): 0.95
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This book is tailored for students at local higher learning institutions majoring in retailing studies. The text is presented in a simple yet engaging manner, with the aim of assisting students in grasping the fundamentals of retailing. Spanning 14 chapters, the book covers key topics in retailing such as retailers and understanding retail customers, retail competition, market selection and retail location, retail merchandising, pricing and promotion, store layout and design, ethical behaviour, managing retail employees and building a career in retailing.