RM672.00
by John Egan
Out of stock
ISBN: 9781526446886Format: HardbackTotal Pages: 416By: John EganPublisher: SAGE Publications LtdPublication Year: 2020Weight (kg): 1.12---------------John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.