RM279.95
by Marieke de Mooij
Out of stock
ISBN: 9781544318165Format: HardbackTotal Pages: 64By: Isabel ThomasPublisher: Laurence King PublishingPublication Year: 2019Weight (kg): 0.17---------------Marieke de Mooijs new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption what people buy, why they buy it and how they buy.