RM251.95
by John Egan
Out of stock
ISBN: 9781526446893Format: HardbackTotal Pages: 192By: Chris van UffelenPublisher: Braun Publishing AGPublication Year: 2019Weight (kg): 1.28---------------John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.The book takes an industry-driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.