RM29.90
by Sodri Ariffin
Out of stock
ISBN: 9789834722142Format: PaperbackTotal Pages: 547By: Eyla HimePublisher: Fajar PakeerPublication Year: 2019Weight (kg): 0.43---------------This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.