Essentials of Managerial Economics

This textbook is an adaptation of Managerial Economics in a Global Economy (Sixth Edition) by Dominick Salvatore, published by Oxford University Press, USA. This South-East Asian edition brings the presentation up-to-date with new examples and local realities which makes it especially relevant for undergraduate students in Malaysia. Aligned with the syllabus of local and international universities, the text uses the theory of the firm to integrate and link economic theories (microeconomics and macroeconomics), decision sciences (mathematical economics and econometrics) and the functional areas of business (accounting, finance, marketing, human resource management and production), and shows how all these topics are crucial components of managerial decision making.