Electronic commerce is transforming business in Asia. This text provides an insightful understanding of the nature of this revolution and a guide on how to take advantage of the challenges and opportunities. With the help of numerous case studies, David C. Michael explores the nature of the Asian e-commerce revolution and provides powerful insights on how e-commerce strategy in the East differs from that in the West, as well as what those differences imply for Western business interests. Michael also offers his informed predictions about the future of e-commerce in Asia. Thus, this book provides e-managers and e-entrepreneurs in the West with a coherent, in-depth look at Asian e-commerce and the wealth of opportunities it presents.