Business Analytics: An Introduction (HB)
RM878.85
by Ifeyinwa Angela Ajah, Henry Fr
ISBN: 9781788028400
Format: Hardback
Total Pages: 286
By: Ifeyinwa Angela Ajah, Henry Fr
Publisher: Auris Reference Limited
Publication Year: 2020
Weight (kg): 0.75
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The field of business analytics has improved significantly over the last few years, providing business users with better insights, particularly from operational data stored in transactional systems. As an illustrativa example, analysis of e-commerce data has recently come to be considered a killer-app for data mining. At present time and state of the market where businesses and organizations are striving hard to survive and improve performance due to high availablity of similar products and services.