Retail Marketing Management: The 5 Es of Retailing 1st Edition (HB)

Name: Retail Marketing Management: The 5 Es of Retailing 1st Edition (HB)
SKU: 9781526446848
Price: 531.25 MYR
Availability: InStock

RM531.25

by Dhruv Grewal

ISBN: 9781526446848
Format: Hardback
Total Pages: 200
By: Dhruv Grewal
Publisher: SAGE Publications Ltd
Publication Year: 2019
Weight (kg): 0.56
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SKU: 9781526446848 Categories: Business Management, Green, Marketing

Description

In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing

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Retail Marketing Management: The 5 Es of Retailing 1st Edition (HB)

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