Business Analytics: An Introduction (HB)

The field of business analytics has improved significantly over the last few years, providing business users with better insights, particularly from operational data stored in transactional systems. As an illustrativa example, analysis of e-commerce data has recently come to be considered a killer-app for data mining. At present time and state of the market where businesses and organizations are striving hard to survive and improve performance due to high availablity of similar products and services.